Upcoming CPCA Events
CPCA ANNUAL GENERAL MEETING, REGISTER HERE
Join the CPCA for a Member’s Only Virtual AGM. While this will certainly be a different environment, delegates will still leave the AGM better informed, connected, and engaged in a host of new ideas to address challenges in the marketplace and learn how to adapt in this very challenging environment.
We will provide updates on the following CPCA Business Topics:
Canadian Process Market Overview
COVID-19 Process Survey Results
CRN Status Update
Integrated Learning Opportunities
Mathew Wilson, Senior V-P, Canadian Manufacturers and Exporters (CME), “Recovery & Prosperity Strategy”
Mathew will join us to discuss the current state of the economic and the political environment. CME has been at the epicenter of COVID-19 matters. Their recently published “Manufacturing our Future” is a three-phase strategy to help governments leverage the opportunity to reshape our economic landscape and the capacity of Canada’s manufacturing industry from crisis response to economic prosperity.
Respond: Governments must continue to refine and expand support programs to ensure stability in the sector and introduce consumer spending incentives to drive demand for manufactured goods.
Recover: Additional actions will be needed over the course of the next year to stabilize the economic recovery and increase focus on domestic capacity and capabilities. This must include improving government procurement, supporting business investment, and launching a Made in Canada campaign.
Prosper: Strategic long-term growth will come through a modern industrial strategy that focuses on competitiveness. Focus must be placed on addressing historical challenges, including reducing the cost of doing business, improving regional value-chains, and leveraging our natural assets for economic development at home and abroad.
Jeremy Miller, “Crisis Marketing: Learn How to Rapidly Generate New Customers and Revenue Taken by Covid-19″
Your company won’t survive the coronavirus if it’s perceived as opportunistic, but you will thrive by being truly helpful. As the coronavirus ravages the economy, your company needs fast, aggressive marketing strategies to find new customers, revenue and cash. But you need to be sensitive to the times.
In the webinar, Jeremy explores three core questions:
● Who needs your company and its expertise the most right now?
● What products or services can you deliver to solve real problems that are valued?
● How can you proactively sell and deliver your services to the people with the most need?