CPCA worked with Marketing CoPilot to provide 3 webinars for members on content marketing. The following are now available for review:
Building a LinkedIn profile for yourself and your business that drives engagement: LinkedIn has quickly become the largest social network for professionals. This webinar will teach you how to use LinkedIn, from a personal and company perspective, to improve your business results.
Making email marketing effective in the lead nurturing process: Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI. This webinar will teach you how CASL impacts email marketing, how to fit email marketing in the sales process and how to use email to improve lead nurturing.
Understanding Google Analytics to make better content decisions in your web presence: This webinar provides direction on important metrics you need to consider before you make changes to your website and shares a case study of how one company carefully mined data to make changes that improved performance.